In Times of Challenge, We Lead With Purpose
We are living and leading through an undeniably complex moment.
Economic signals are mixed. Political rhetoric is loud. The pace of change across technology, society and the environment feels relentless. And for many leaders, uncertainty is the constant thread woven through every headline and boardroom conversation.
But moments like this are exactly when purpose matters most.
When I founded Seattle Hospitality Group, I wasn’t just investing in businesses, I was investing in people, places, and experiences that make our region truly special. Our guiding vision has always been simple, but bold: to support the continued prosperity of the Pacific Northwest by unleashing the best talent, workplaces, and experiences.
That north star hasn’t wavered, even as the world around us shifts. We’ve led through the pandemic, pivoted through inflation, and supported our teams through unimaginable challenges. And we’ve done it by remaining grounded in core values that outlast market cycles:
Put people first and lead with empathy
Build a culture of belonging
Be accountable to ourselves and our partners
Center the needs of the communities we serve
Make our impact enduring
In the face of turbulence, values-based leadership provides the clarity teams crave. At SHG, we’ve learned that doubling down on purpose is what creates trust, not just results. I’ve seen firsthand how leading with clarity and conviction rather than fear, can inspire action, unlock innovation, and hold teams together through the toughest cycles. During the height of the pandemic, for example, it wasn’t quick fixes or rigid plans that got us through the messy years. Instead, it was consistent communication, empathy and a shared commitment to our long-term vision.
We’ve also remained firm in our belief that diversity, equity, and inclusion are not trends or talking points. They are pillars of great leadership. At a time when DEI is under severe scrutiny in national dialogue, I believe it’s essential that business leaders take a stand. The future of our region and our companies depends on building teams that reflect the diversity of the communities we serve. Inclusion is not a liability. It is a strength.
Across every SHG company I work with, whether it's transportation, brewing, aviation, or hospitality, I see leaders showing up with heart, grit and a refusal to compromise on what matters most: people, purpose, and place.
This is not a moment to retreat. It’s a moment to recommit. To lead with integrity. To listen more deeply. To make bold decisions that don’t just chase growth, but build it sustainably, inclusively, and with vision.
If you’re a leader feeling the weight of uncertainty right now, I’d encourage you to return to your foundation. Revisit your values. Ask yourself what kind of company you want to be remembered for building, not just in a booming economy, but in a turbulent one.
Because how we lead now in the thick of the challenge, will undoubtedly define the legacy we leave behind.
Follow along each month as I reflect on leadership, culture, and community at the intersection of business and the Pacific Northwest.
